Download pdf Book : http://sandiego.indymedia.org/media/2006/10/119695.pdf

History is a weapon. American business community was also very impressed with the propaganda effort. They had a problem at that time. The country was becoming formally more democratic. A lot more people were able to vote and that sort of thing. The country was becoming wealthier and more people could participate and a lot of new immigrants were coming in, and so on. More at : http://www.historyisaweapon.com/defcon1/bernprop.html

My Story - Edward Bernays : Part - 1 : http://www.youtube.com/watch?v=YEjbPyquRUo&playnext=1&list=PL4F8E3426D0AC06B1 Part - 2 : http://www.youtube.com/watch?v=IXieTstqUgg&feature=autoplay&list=PL4F8E3426D0AC06B1&index=12&playnext=2 Part - 3 : http://www.youtube.com/watch?v=9Q7fLqodVTo&playnext=1&list=PL4F8E3426D0AC06B1

PROPAGANDA By Edward L. Bernays ORGANIZING CHAOS THE conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society consti- tute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smooth- ly functioning society. Our invisible governors are, in many cases, un- aware of the identity of their fellow members in the inner cabinet. They govern us by their qualities of natural leader- ship, their ability to supply needed ideas and by their key position in the social structure. Whatever atti- tude one chooses to take toward this condition, it remains a fact that in almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of per- sons—a trifling fraction of our hundred and twenty million—who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world. It is not usually realized how necessary these in- visible governors are to the orderly functioning of our group life. In theory, every citizen may vote for whom he pleases. Our Constitution does not envisage political parties as part of the mechanism of government, and its framers seem not to have pictured to themselves the existence in our national politics of anything like the modern political ma- chine. But the American voters soon found that without organization and direction their individual votes, cast, perhaps, for dozens or hundreds of can- didates, would produce nothing but confusion. In- visible government, in the shape of rudimentary political parties, arose almost overnight. Ever since then we have agreed, for the sake of simplicity and practicality, that party machines should narrow down the field of choice to two candidates, or at most three or four. In theory, every citizen makes up his mind on public questions and matters of private conduct. In practice, if all men had to study for themselves the abstruse economic, political, and ethical data involved in every question, they would find it impossible to come to a conclusion about anything. We have voluntarily agreed to let an invisible government sift the data and high-spot the outstanding issues so that our field of choice shall be narrowed to practical proportions. From our leaders and the media they use to reach the public, we accept the evidence and the demarcation of issues bearing upon public ques- tions; from some ethical teacher, be it a minister, a favorite essayist, or merely prevailing opinion, we accept a standardized code of social conduct to which we conform most of the time. In theory, everybody buys the best and cheapest commodities offered him on the market. In practice, if every one went around pricing, and chemically testing before purchasing, the dozens of soaps or fabrics or brands of bread which are for sale, eco- nomic life would become hopelessly jammed. To avoid such confusion, society consents to have its choice narrowed to ideas and objects brought to its attention through propaganda of all kinds. There is consequently a vast and continuous effort going on to capture our minds in the interest of some policy or commodity or idea.

Emil Ludwig represents Napoleon as "ever on the watch for indications of public opinion; always listening to the voice of the people, a voice which defies calculation. 'Do you know,' he said in those days, 'what amazes me more than all else? The impotence of force to organize anything.'" It is the purpose of this book to explain the struc- ture of the mechanism which controls the public mind, and to tell how it is manipulated by the special pleader who seeks to create public acceptance for a particular idea or commodity. It will attempt at the same time to find the due place in the modern demo- cratic scheme for this new propaganda and to sug- gest its gradually evolving code of ethics and practice.

napoleon...

Adolf Hitler noted, “all propaganda has to be popular and has to accommodate itself to the comprehension of the least intelligent of those whom it seeks to reach.”

his dtr. Ann Bernays is an excellent novelist.